Ok, for some of you my posts have always been positive. Most of the time I have been right on the money as well. Look at the very beginning and you can see that almost everything that I stated has changed or come true. That being said I certainly don't claim to be able to predict the future or have any inside lines. It's merrily my observation and opinions.
I listen in last week to Mike Sroka's radio interview and tried to read (listen) between the lines. Something that caught my ear was why the market was down both in value, volume and activity. Mike explained that the "SOI's were finding the true value". Although I do believe that this will be the case someday, I am not convinced that it is the case now. SOI's are not reflecting their true value based on any player performance, popularity or anything else for that matter. Activity is the key marker for my conclusion in this hypothesis. IMO we are not seeing the rush of people that we saw in the beginning. I am willing to guess that membership sign-up is off considerably from the beginning. I understand that you will see a mad rush at any launch but it has dropped off to much in recent weeks. Mike also stated that OS is currently advertising on YardBarker.com. I am glad that they are advertising but not impressed with who they are advertising with, YardBarker? It is a rotatable ad at best and come on not the readership I was expecting. I know for a fact that more can be done with regards to their advertising. Even if the budget is not there yet they have different opportunities that could be taken advantage of.
OS is at a critical crossroads for many of it's members. Some members are willing to sit and wait( me included) but most are not. This will be nothing more then a test drive that didn't fair so well if things don't begin to change. No more referrals and no more chatter on all the message boards. Cautious friends that did not choose to come on right away are starting to ask, "How is that OneSeason thing doing?" This will further decline the activity and bring SOI's even lower. As soon as the revers splits begin to happen I am afraid that it will be to late.
I am going to have to say that this is big disappointment for me. OS, step up and bring it to the masses. You have the power right now to make this as big as you want it. Practice is over! Game time is now! Lace up the cleats and let's get in the game!
PowerBroker
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